The Curse of Choice

One of the quotes that stuck in my head from my high school history class was from Henry Ford who, commenting on his Model T’s in 1909, “Any customer can have a car painted any colour that he wants so long as it is black.” This came back to me when thinking of how the explosion in electronic media has allowed us so many choices in life compared even to when I was growing up. I remember when there were only 5 TV channels on the TV, more if you could get the antenna in just the right place. Now we have more options than we know what to do with on our TV and with the addition of our tablets and phones, the options have grown . While author Barry Schwartz in his 2004 book “The Paradox of Choice” argues that the increasing number of choices while seemingly giving us greater choice and actually increases our anxiety, we seem to have greater stress around making the “right “choice when we have more options. Recent developments would seem to argue the opposite. We seem to be able to insulate ourselves from opposing views and now even wrap ourselves in the warm illusion of alternate truths. Why bother with the harsh light of truth when we can stay crouched in the cave of shadows and half-truths.

What do we see when we have the ability to look at everything?

What do we see when we have the ability to look at everything?


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