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Blind Pew

“I knew you were going to say that!”, is something that my wife occasionally says to me, either due to my predictability (possibly) or (hopefully, more likely) that we have known each other for so long we know how each other thinks. This kept ringing in my ears as I read “The Isles Have Eyes” a tremendous new book by Joseph Turow. Turow details the way in which our long tail of data is being gathered, used to predict our behavior and to market to us without our knowing how much we are being manipulated. It seems that in time our phones or possibly an implanted device will tell marketers which stores we go to, what we buy and try to anticipate our needs by sending us messages either to remind us a product we have purchased before or give us coupons or discounts to persuade us to purchase a product. This may happen online but we can also be targeted in brick and mortar stores and possibly in our homes. It seems that we are turning into pawns in an electronic chess game where the winner gets our money.
Yes, the internet was going to shut down the brick and mortar stores and we were all supposed to do all our shopping online but that does not seem to be the case. Why else would brick and mortar stores go to such lengths to predict our behavior and profit from it? It seems that some brick and mortar stores are actually thriving and giving higher satisfaction than usual. If shopping is all about the experience will we want to be guided electronically through the store, like a blind man through the snow or be allowed to make our own decisions free from electronic insight?

electronic surveillance, marketing

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