The Great Cost and Value Ballet

While it still blows my mind that light has weight, it also still causes me to stop and think that information has value and that our information can demand a high cost. Companies regularly mine our internet browsing history to see where we have been to predict where we might go in our internet searches. But have we lost the difference between cost and value? It has been often remarked upon here and elsewhere how we give away our personal data or data exhaust as it is called, making us believe that there is no value to our information. It is something like the exhaust from our cars that needs to be taken away and dealt with like a crying child throwing a tantrum in a museum. And yet, this very stone which we have rejected becomes the cornerstone of so many company’s existences. If Google couldn’t track our data, how would they know how to market to us, to tell us what we needed, what we should value, what we should want and how to get it? In short, we give them things which we are told have no value and then they to use these things, our opinions and our interests to determine what we should pay for what we are told we should want.

It seems that what we value we are no longer willing to pay for and what we pay for what we no longer value. We pay money for products that we know we will have to replace in a year or less as they will have no value left and pay money to get people to look, click or follow a website. We pursue a vapor we value but at what cost?

value, cost, cost benefit, data exhaust


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