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Babes in the Woods

Recently, the news has been filled with the FDA’s approval of a drug that carries within it a small sensor that documents that the pill has been taken. Essentially the pill, once taken, would be sent to a patch worn by the pill taker and then the data would be sent to one’s cell phone, announcing that the medication had been taken. While it would take between thirty minutes and two hours for the pill to report that it had been taken it still has the ability to transmit information. While at this time it would only be the fact that the pill has been taken but what about other information that it could transmit. While it may seem silly now, what if it could transmit our location so that marketers could target marketing to our us possibly based on what we had eaten or if it has been a while since we ate.
By tracking our location we could be inviting big brother to know our every move. What if this pill also created a trackable response in us perhaps it makes us hungry or ill after a certain period of time and only a certain product would relieve the hunger or pain. While it may seem crazy, it wasn’t too long ago when we found that cigarette companies were knowingly creating products that could kill us but still went ahead and added addictive chemicals to increase their addictive nature and their bottom line. While I believe technology can be a great tool, we seem to have the habit of dropping it into the wrong hands and then being shocked when we find we have let ourselves be taken advantage of by those we believe to have our best interests at heart. Surely we can’t be naive forever.

innocence, technology, FDA, pill, traceable, naïve, smoking, tobacco companies, medication, sensor, trackable,

How long can we pretend innocence?

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