Oli Frost is my hero. He decided that he had gotten tired of giving his personal data away for companies to profit from so he decided to download his own data and putting it up for auction on eBay to the highest bidder. The highest bidder will get a flash drive of his personal data and the profit from the sale will be donated to the Electronic Frontier Foundation. It seems that while people have no issue with giving our data away for profit, and we are encouraged to give blood, though there is an issue with selling our selves (prostitution) or even our body parts while they are alive. Case in point, search eBay for live kidney and there are no results but search for shrunken head (no- really. Try it) and you are met with more than 20 results. Interesting that it would be acceptable that we should give away the moments that make up our lives, even our life’s blood in many cases for the profit of others but our selling ourselves in whole or part would be taboo.