A few years ago, I was working at at company that made promotional items and got a call from a client who was looking for an pen to match their brand color, a pantone color. Having not worked there long I asked one of my associates if it was possible for us to search our online cataloge in that way. “oh, no” I was told “we cant do anything like that” All of the data was obviously in a database, in our computer and all known information. The thing lacking was either the skill or the desire to make the most of the resources that are easily available.
It seems that in many cases we are more interested in maintianing the status quo or our comfort zone than exploring what is possible and profitable. A recent article mentioned that banks outdated approach to IT could lead to their demise as they are unable to cope with disruptive technology. If you are standing on a slowly revolving disk, you need to keep moving slightly to keep staring at the same spot. Technology is making changes faster and that perimage our lives more and more every day. We need to let go of our desire for the status quo and understand that change is the order of the day and as the rate of change accelerates, we have to learn to cope or be swept away by the tide of innovation.