While watching the news report on our president, the image of Raphael’s, “Sistine Madonna” came to mind. Now bear with me for a moment, as this painting is probably best known for the cherubs at the bottom of the image. The thing that made me think of them was not their cheeky demeanor but the fact that the cherubs are downright chubby. Like many representations of cherubs in paintings of the time, they are notoriously well fed. Later I discovered that the reason for that was that in a time when most people were starving the idea that there might be more than enough food in heaven did add a certain level of interest that a blushing Madonna’s or pious saints wouldn’t have- the elusive robustness was to be valued, prized even idolized. In this time when we think of social media as a new form of religion, why are we surprised to see the parade of characters cast before us every waking moment? From the earliest days in television, we were presented with ideal visions of family and life that were far from anything most people had known or were even possible. Today we watch the Kardashian’s in the hopes that we could also be famous and valued for absolutely no reason. We watched “Friends” living in an absolutely amazing New York apartment with they paid for with jobs and paychecks that they never seemed to work for projection a similar fate might be possible for us too. Perhaps we should not be surprised that we have projected our most precious desires into a world that seems real and yet attainable only through a miracle or some miraculous transformation. It seems we look to these media icons to allow us to dream a world that we cannot or don’t live in. A world where we will be fed to the point of plumpness, rewarded with adulation and attention for no reason, or be able to act and say whatever we want, no matter how hateful, contradictory or detached from reason. Perhaps it conceals a certain desire in all of us to act as if our actions had no consequences, other than those that would be resolved by the final credits. I mean, wouldn’t we all like the opportunity to act like children – even if only chubby children with wings?
I never liked the whole idea of the Ralph Lauren polo shirts or anything with someone else’s logo on it. I guess if there was going to be something there- it should be my initials or an image of my choice though in the latter case probably better not. That idea of not being a walking billboard for someone else’s identity has never appealed to me but it seems that we are willing to trade that precious real estate with no tangible compensation. That discrediting of our value of personal value seems to approached hagiographic heights with the new service from Blippar. By installing their app. – the selfies you take will have installed around them a “halo” (Their word, not mine) that can be branded either to sites that you have an interest in or to advertisers that they prescribe for you. It seems that we have no idea of the value of our own image or digital assets and are willing to do anything for our 15 minutes of internet fame even giving our image and our data exhaust for the privilege. It seems that as Steinbeck wrote in Cannery Row, “men hungering for love destroy everything lovable about themselves”. It seems that we will sacrifice anything on the altar of social media for our fifteen minutes of binary notoriety, for a like or perhaps a connection.