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My Kingdom for 15 minutes.

I never liked the whole idea of the Ralph Lauren polo shirts or anything with someone else’s logo on it. I guess if there was going to be something there- it should be my initials or an image of my choice though in the latter case probably better not. That idea of not being a walking billboard for someone else’s identity has never appealed to me but it seems that we are willing to trade that precious real estate with no tangible compensation. That discrediting of our value of personal value seems to approached hagiographic heights with the new service from Blippar. By installing their app. – the selfies you take will have installed around them a “halo” (Their word, not mine) that can be branded either to sites that you have an interest in or to advertisers that they prescribe for you. It seems that we have no idea of the value of our own image or digital assets and are willing to do anything for our 15 minutes of internet fame even giving our image and our data exhaust for the privilege. It seems that as Steinbeck wrote in Cannery Row, “men hungering for love destroy everything lovable about themselves”. It seems that we will sacrifice anything on the altar of social media for our fifteen minutes of binary notoriety, for a like or perhaps a connection.

Connection, Blippar, Halo, Andy Warhol, billboard, Steinbeck, Cannery Row, Ralphen Lauren, Polo, compensation, hagiographic, selfies, advertising, walking billboard, billboard,

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