As the Christmas season fades into memory, my sons delight with his new PS4 continues but with some reservations. It seems that with his favorite video game when purchased, gives a certain level of play and access but for all the bells and whistles- playing on line with friends and other upgrades, you need to purchase a membership package, monthly, quarterly or yearly. While he is disappointed, the game still has its allure, it stands as an example of today’s move toward monetization of relationships. It seems like it wasn’t that long ago when you purchased a game and you had full access though there may have been a membership or club that you could join you basically had full access. Today it seems purchase is not the end result but the beginning of a slow financial drip to keep us engaged as long as possible. Not only games but web services among others have also run to this strategy. While LinkedIn is free, I am constantly swatting away the notices that, for a small fee, I can access the premium service which offers services that used to be offered as a part of the free service. Many other services are revising their free offerings and moving formerly free perks behind the velvet rope of membership or access fees. While companies eagerly swallow up our data exhaust to refine their marketing to us, we are asked to pay for what was once was in the free realm. We seem to be on our way to the monetization of everything, where every transaction comes with a price. With the defeat of net neutrality that seems to be more and more the norm- you can help yourself, but don’t take too much or you have to pay. God bless the child who’s got their own (bank account).