While largely about training horses, Allan Hamilton’s “Lead with your Heart” had some startling ideas about how we relate to new technology and the internet. It seems that in Hamilton’s mind, horse’s behavior is related to the fact that, in the wild, they are essentially prey. While a horse could easily trample us, it has over thousands of years seen itself as an animal of prey. Our approach to the horse must be as one who is non-threatening, moving in slowly and respecting the space of the animal, learning how to gently show our dominance of the animal with the respect it deserves. The thought that our behavior is, in a way, determined if we are predators or prey seems to have affected how we see ourselves on the internet and in social media. We frequently speak of internet predators that prey on children or the unsuspecting, uninitiated and yet, even knowing this, we seem unable to be aware and change our behavior. Each day brings more news of cyber-attack to businesses, but instead of taking action, many hide the problem and try to cover up the issue. In the wild, humans have the rare place of being both prey and predator. We can be killed and eaten as much as we can fight for survival. Somehow in the electronic frontier, we have dropped this ability to fight back, to realize that we are not babes in the woods but noble animals who deserve to be approached with respect.