I never liked the whole idea of the Ralph Lauren polo shirts or anything with someone else’s logo on it. I guess if there was going to be something there- it should be my initials or an image of my choice though in the latter case probably better not. That idea of not being a walking billboard for someone else’s identity has never appealed to me but it seems that we are willing to trade that precious real estate with no tangible compensation. That discrediting of our value of personal value seems to approached hagiographic heights with the new service from Blippar. By installing their app. – the selfies you take will have installed around them a “halo” (Their word, not mine) that can be branded either to sites that you have an interest in or to advertisers that they prescribe for you. It seems that we have no idea of the value of our own image or digital assets and are willing to do anything for our 15 minutes of internet fame even giving our image and our data exhaust for the privilege. It seems that as Steinbeck wrote in Cannery Row, “men hungering for love destroy everything lovable about themselves”. It seems that we will sacrifice anything on the altar of social media for our fifteen minutes of binary notoriety, for a like or perhaps a connection.
While it may have been a realty to be in two places at one time for St Gerard, the idea of bi-location seems to be coming back into fashion. The hagiographical concept seems to have returned in the idea of quantum entanglement, basically instead of sending information, you’ll create pairs of photons that mirror one another. This is quantum entanglement. You’ll keep one of the photons, send someone else the other entangled photon, and then anything you do to your photon instantly happens to the other person’s photon.
Painting a smiley face on your photon would result in a smiley face appearing on the other photon — no matter where it was. It’s sort of like the vanishing cabinet in Harry Potter but for data. It seems that we are on a quest not only to have all knowledge at our fingertips but all space and eventually time at our disposal. It seems as if we have given everyone the ability to read the story of Icarus but the point has been lost.
While it still blows my mind that light has weight, it also still causes me to stop and think that information has value and that our information can demand a high cost. Companies regularly mine our internet browsing history to see where we have been to predict where we might go in our internet searches. But have we lost the difference between cost and value? It has been often remarked upon here and elsewhere how we give away our personal data or data exhaust as it is called, making us believe that there is no value to our information. It is something like the exhaust from our cars that needs to be taken away and dealt with like a crying child throwing a tantrum in a museum. And yet, this very stone which we have rejected becomes the cornerstone of so many company’s existences. If Google couldn’t track our data, how would they know how to market to us, to tell us what we needed, what we should value, what we should want and how to get it? In short, we give them things which we are told have no value and then they to use these things, our opinions and our interests to determine what we should pay for what we are told we should want.
It seems that what we value we are no longer willing to pay for and what we pay for what we no longer value. We pay money for products that we know we will have to replace in a year or less as they will have no value left and pay money to get people to look, click or follow a website. We pursue a vapor we value but at what cost?
It was surprising to me to hear when a friend of mine had taken a job driving for Uber. Now there is nothing wrong with driving for Uber, I was surprised as my friend and I had met in college and I thought him a smart man and good student, talents not so much in demand as an Uber driver. It seems this electronic revolution, will have the same effect as the industrial revolution only on a larger scale. While the industrial revolution took skilled laborers and reduced them to a cog in an assembly line, this computer revolution seems to be doing the same for every worker. It seems that there is no skill that cannot be replaced, revised or in some way significantly downsized by computers and automation. Just as skilled craftsmen and blacksmiths were relegated to endlessly executing the same task, now college educated people are finding their jobs behind the wheel of the cars that the first revolution made possible.
They say now we are teaching our children skills for jobs that do not yet exist so that they can be ready for what is to come. Let us hope we are not giving them all driving licenses for an age of driverless cars.
A few years ago I came across a book, “The Illumination” by Kevin Brockmeier poses the question, what if our pain were the most beautiful thing about us. What if that which we seem to give little value were the source of our greatest beauty. This devaluation of a resource seems to be the story that many companies want to tell us about the data that we freely give them access our internet searches. Every search, shopping cart, web page we look at is regularly recorded, tracked and collated to give the meta-data that companies use to so that they can make data-based predictions about our behavior, our buying habits and sell us things before we know that we need them. All of this data comes from us and we give it freely but what if we didn’t? What if, as consumers, we realized the value of what we leave behind us in our data exhaust. As technology companies continue to try to find a way to monetize content what would happen if the sources of the data began to ask for their fair share of the pie. How would companies react when site users realize that our data exhaust is the most valuable thing about us and ask to be compensated for the diamonds we currently leave in the dust.
While thinking about Moore’s Law, you may remember, it states that the number of transistors in a dense integrated circuit doubles approximately every two years, with the second law being that cost would fall with each new development, I was reminded of a passage from “Big Data” by Mayer-Schonberger and Cukier about the growth of information and the ability to share it. From the advent of Arabic numerals, writing, print and so forth it seems that the pace of our ability to share and manipulate data has been getting faster not unlike Moore’s Law. The world that most of us grew up in is very different from the world that we are living in now and will, no doubt, look much different in the future. How are we to understand and relate to the world that may be changing faster than our ability to understand it. Motion picture film moves at 24 frames per second that transform single images into a fluid moving image. Will our technology begin to move so fast that the single now is transformed into a rapidly disappearing past, beyond our understanding or realization?
Recently I heard about an NPR podcast how computers are now using big data to make predictions about our behavior. This may mean tracking the number of cars in a shopping center parking lot to see how it correlates with activities or sales in the mall. It seems that computers can watch what we do, make a prediction as to our behavior and market to us to satisfy our need before we know what we need or want. As soon as companies can begin to predict our behavior they will be there to market to us for profit. It seems that our only way for people to hold on to our humanity will be to be unpredictable. Our constancy seems to be something that will turn us into machines that the machines we create will understand.