Pattern = Profit

Recently I heard about an NPR podcast how computers are now using big data to make predictions about our behavior. This may mean tracking the number of cars in a shopping center parking lot to see how it correlates with activities or sales in the mall. It seems that computers can watch what we do, make a prediction as to our behavior and market to us to satisfy our need before we know what we need or want. As soon as companies can begin to predict our behavior they will be there to market to us for profit. It seems that our only way for people to hold on to our humanity will be to be unpredictable. Our constancy seems to be something that will turn us into machines that the machines we create will understand.financial gain, profit, choice, big data