While looking for information on several companies I did what most people do, I read the reviews and was surprised to see that the trend for most companies was predominantly negative. Then I was reminded of a phrase of Jaron Lanier, in an interview on NPR, that “Outrage provokes engagement”. We are much more willing to complain loudly than to sing someone’s praises. Think of the last time you had a conversation with someone about how badly you were treated versus the last time you spoke about a kind or loving interaction. Whereas network news once had the rallying cry,” If it bleeds, it leads” that seems to have been replaced by the need to outrage viewers in order to stir them up, get them to tweet, comment and generally justify their existence. It seems that the purpose of media has become provocation and not communication. Twitter and the use of it by our “president” is a perfect example. While a substantive discussion of any issue would be difficult in 120 characters, it seems as though Mr. Trump seems more intent on kicking over the beehive and generating buzz (pardon the pun) rather than inviting a discussion on what needs to be done and how to get there. This is no surprise for a reality star turned politician who has learned that manipulation of the media is easier than manipulation of policy. The beast needs our attention and will do anything to get us to look at it. Perhaps our best response is to turn away from the media’s childlike tantrum and hope that it will someday realize the promises that it whispered in our ears when we allowed it in our lives.
The thought that some things are too complex to be explained simply is one of the reoccurring thoughts in Adam Curtis’ brilliant “HyperNormalisation”. It seems that now we find ourselves in a world where everything must be able to be explained in 140 characters (or better 120 allowing for the precious retweet) and that the idea of complexity must be shunned at all costs. How else can we explain the prevailing descriptions of antagonists on the world stage as, Bad Dudes or Bad Hombres? It seems that our current rush to the latest technology is creating an inverse colorization in our world. We seem to have to take vibrant colorful issues and reduce them to simple almost childlike realities so that we can regurgitate them on our Twitter feeds. And since when did a tweet become an appropriate media for a condolence letter? Have our emotions become so bite-sized that they warrant no more emotional room than a postage stamp? The world is a complex and colorful place and will continue to be so in spite of our tweets full of sound and fury, signifying nothing. The world will not reduce itself to meet our small-minded needs and will only leave us behind with a handful of tweets, unable to understand.
While the events in Charlottesville have had major ramifications both politically and socially, and while the violence is terrible and abhorrent, I was surprised and strangely pleased to see the reason for the rage was something physical. Monuments built long after the Civil War to reinforce the idea that the idea that white rule is still a force in the south and elsewhere deserve to be removed and put in a proper historical context. We still can’t view Disney s “Song of the South” because we can’t seem to find a way to put it in a historical context, as a moment in time that we may not be proud of or wish to replete. This is a topic whose time has more than come and it deserves to be examined. Yet, in an age where the only discourse seems to be over memes, tweets, and posts, it was almost refreshing to see action and rage over something in the physical world. While I am too in no way condoning violence, it is good to see people taking action in the physical world- that we understand live action is still an option and perhaps the only way to make real change in the world. We can overcome, but perhaps not by tweeting.